As an artist, your work is more than just a way to pay the bills – it is an expression of who you are and how you see the world. Therefore, it is important that you know the details of copyright law in Raleigh, as they apply to your work, and to any giclee prints you have produced.
Raleigh Giclee will only reproduce a giclee print from an original artwork on behalf of the artist, or their representative – no one else has the authority to commission a reproduction. The copyright of that original work is then retained by the artist.
We also suggest that you file for copyright on all of your artwork and art prints, even though originals and giclee prints are protected without registration. Your artwork will be protected against copyright without you registering it, but in this case you will only be covered for actual damages caused if someone uses your work without your permission. Plus, actual damages can be hard for you to prove, however when registered art work is infringed, you can receive reimbursement for actual damages, plus fines which make the generally affordable registration fees a good investment.
So if you are an artist in Raleigh and are looking to have giclee prints make of your work, contact us for information and advice about the specific copyright laws which may affect you.
The lipstick economy phenomenon, or the lipstick index is a theory which shows that in hard economic times, the sales of lipstick – in particular the bright red varieties – soars. This is thought to be because women want to feel good about themselves, and so while they can’t splurge on big ticket items during a financial crisis, they can indulge on a relatively affordable cosmetics item.
However, what do you do during a financial crisis if you don’t like wearing lipstick? Or if you’re a man?! Well if you’re still looking for a way to brighten up your day, in an affordable way when there is less cash around, getting a bargain on your wall art purchases is sure to do the trick.
And there is no better way to secure a bargain on wall art than to choose from an artist’s selection of giclee prints. With giclee prints being of the same high quality as the original piece of art, but without the original price tag, a new piece of wall art will brighten your attitude long after your lipstick has been transferred to your coffee cup for the umpteenth time.
So why not opt for a more permanent way to brighten up your world during an economic downturn, and perhaps a more appropriate one too, by choosing a giclee print for your home or office?
In these times of economic uncertainty, it is not really surprising that it has become fashionable to show off your bargain buys. You are proud to sport your new op shop skirt on a night out with the girls, making sure they know it cost more than the cocktail you just ordered, and you don’t mind people knowing that you buy generic brands when you go to the supermarket (it does after all leave more money for cocktails!)
Equally, purchasing a giclee print to display as wall art in your home makes good economic sense because while now is the time when people are looking for ways to improve their life and stay positive, they are also looking for ways to make their homes more comfortable and enjoyable, since they’re skimping on that overseas holiday this year.
So in purchasing a giclee print you are able to enjoy the full quality, color, clarity and passion of an original piece of artwork, without the original price tag. Plus, with the cost of a lot of products and services plummeting in the hopes of attracting more customers, you may even be lucky enough to get a significant bargain on your giclee print too. This also means that you are bought a quite valuable piece of art, for a very good price, so as well as making a saving now, you have also made an investment – not to mention an investment which isn’t going to be affected by Wall Street.
‘Never look back darling, it detracts from the now’, an excellent piece of advice from a very funny character in a great movie, and something which is particularly pertinent for artists of any sort.
When you work creatively you are always on show – your next achievement is always expected to be bigger and better than the last and if you slow down, drop in quality or substance, your critics and fans will notice and they will not let you avoid the truth.
This is why many artists do try not to look back at the work they have already created because they are concentrating on looking forward, looking for fresh ideas and fresh inspiration because they know that everyone will notice if their work becomes stagnant, stale and similar.
If you are an artist and you feel this describes you and your approach to your work, you may not think twice about selling your original works, because you don’t display them and you don’t look at them. However, before you are too hasty with your original art work, have several giclee prints made of each piece of art before you sell it on, and likely never see it again.
This is important as you may not be an artist your whole life, and at some point you will want to look over your career, and you should be able to do that with a collection of quality giclee prints, rather than a collection of fuzzy newspaper photos from articles about your shows. You also never know when you will need inspiration from the past – something to remind you where you’re coming from, so you can be clearer about where you’re going.
If you have purchased a giclee print of a piece of wall art which appeals to you, and matches your décor and your decorating style, then you may now be wondering whether you should tell people who comment on your artistic tastes, whether the wall art you are displaying is actually a copy of the original.
The fact that you are displaying a giclee print rather than an original art work says nothing about your taste in art. A giclee print looks exactly the same as an original work, and so if the original piece of art is in good taste, so too is the giclee print. A giclee print is simply a more affordable way to collect art and display it in your home.
Purchasing the original piece of art may not have even been an option as the original may not have been for sale, or was already sold. Or perhaps you simply saw the financial sense in being able to display a piece of art which means something to you, for a lot less than buying an identical looking original.
While most people will not be able to tell that the wall art they are admiring is actually a giclee print and not an original, they may guess that you haven’t paid full price for all of the stunning pieces of wall art which adorn your home. But in the end, the choice is up to you and if you have a particularly snobby friend who always has to have the best of everything, then you can let them believe you have scooped an original piece of art for your walls. However, if your mother grills you about how much you’ve spent on your art purchases you can probably tell her about your bargain buy to stop her lecturing you about saving for the future.
There are some artists who don’t ever want to see their work again after they have finished painting it, but most artists are very serious about keeping a collection of their work, as a record, and so they can look back at where they have come from, and just how far they have come.
However, in keeping this visual record of their achievements, an artist would never sell any original works if it wasn’t for the giclee printing process. It doesn’t make any financial sense for artists to keep the originals of their work for themselves as they can make significantly more by selling them.
So instead many artists will have giclee prints made for themselves, in addition to the extra giclee prints they have made to sell. Giclee prints are of such a high quality that an artist can proudly display a giclee of their own work in their own home, office or studio to keep a record of their work, and offer them inspiration for new art works, while still being able to create significant income from selling their original works.
Even if your art work does not yet fetch a high price as an original work, this doesn’t mean you won’t still be tempted to sell your work. However, before you go and sell your original works, make sure you have giclee prints made of your work to allow you to look back over your portfolio and keep a record of your achievements for when you do strike it big in the art world.
So who is it that actually displays giclee prints? Who is your market when you are producing these high quality reproductions? And are you in good company if you ‘cheat’ in your wall art choices and go for a giclee over an original? Or are you in good company?
Well actually, yes you are in good company because giclee prints are in high demand all over the world because of their high quality. Also, many artists choose to reproduce only a limited amount of giclee prints, which makes them almost as unique and valuable as an original. As a result giclee prints are often bought by investors in art or serious collectors, who are aiming to build up a valuable collection for their walls.
Of course because of their affordability compared to an original many people who buy and display giclee prints are also average people for whom art is a way to brighten their home and display something meaningful on their walls. Having said that, giclee prints are also often found in museums, art galleries and photographic galleries, following the same theory which everyday art buyers use – that it is better to display a good quality reproduction than nothing at all.
Some of the major museums and art galleries around the world which choose to display giclee reproductions include the Metropolitan Museum, the Museum of Modern Art, and the Chelsea Galleries in New York City, the Los Angeles Museum of Contemporary Art, the Los Angeles County Museum, the National Museum of Art in Washington DC and the British Museum in London.
Giclee printing sounds like a good way to easily reproduce and sell more of your art than you would be able to if you created and sold only originals. However, surely there are limits to the quality which giclee can produce, it is a mechanical process after all, trying to recreate something unique and individual created by man.
Well, where conventional CMYK printing uses only four colours to recreate the spectrum we see on our computer screens, giclee printing uses seven different colours of ink which gives a wider range and depth of colour than could ever be achieved by CMYK. The most important part of the giclee process and what makes it such a success is the fact that it mixes the inks together to create the colours needed, rather than just arranging inks together to form the illusion of continuous tone colour.
This printing and mixing process of giclee does not cover the full range of the colour spectrum though – you’re right. What it does do however is produce a colour range which extends to the perceptible limits of the eye so that in viewing a giclee print, the colours are the same as the original.
The other limitations of giclee printing come with the quality of the original scan of the original artwork. If the scan of the photo of the original artwork is not of a high quality and full of necessary detail, and if the colours are not correctly calibrated by the printer, then the reproduced giclee print is limited in its quality too.
Are you wondering about whether a giclee print will be right for use as wall art in your home if it’s not an original? Are you worried that in reproducing your artworks as giclee prints, the original look, feeling and meaning of your work will be lost?
Well this is not something to worry about when you are talking about high quality giclee prints because the methods, the processes and the products used to create high quality giclee prints make the reproductions almost indistinguishable to the eye. Often a giclee is even unable to be indentified when it is compared directly with the original, so it’s not just the fact that no one has seen the original artwork to make a comparison, it is that the giclee print is of an equal quality to the original.
Giclee prints are of such a high quality and therefore indistinguishable from the originals because of the way they are produced. When printed on canvas, the giclee print exhibits the same qualities as an original artwork, in that the colours and textures of the paints (inks in the case of a giclee) catch and reflect the light the same way an original’s paint does.
The colours achieved when a giclee is printed on true artists’ canvas are also equally vibrant as an original and this coupled with the texture of the canvas itself make a giclee as stunning a display as an original and no one will be able to tell the difference when it is displayed in your home.
Giclee printing is a fantastic revolution in the art world, but there must be some limitations to it right? Well not really, because even the size and shape of a giclee print can be as unique as the subject of the painting, so in most cases the sky’s the limit.
Firstly to the sizes, technically your artwork can be printed as a giclee to any size that you like, but the actual sizes you choose for your art prints do depend on the equipment your printer uses. Plus the paper sheets are available in sizes from 17 x 22 inches, to 50 x 72 inches and some printers will work with even smaller sheets in sizes around 6 x 8 inches and 8 x 10 inches.
Some very large papers can even be around 70 inches wide and many yards in length. Of course if you want your artwork printed this large, you will have to have a correspondingly large file to print from too.
But the sizes, shapes and dimensions of how your artwork is reproduced as a giclee print is really up to you, and up to the creativity and flexibility of your printer. All prints will need to be trimmed and finished, it is just a matter of the shape and size you want your giclee prints to be finished in.
However, whenever you create anything out of the ordinary shape or size of a printer’s general production, you are likely to pay a little extra for it, but as long as you are very certain that the unique size or shape of your giclee prints is vital to the success and message of the artwork, then it can probably be done.